The Algorithm Loves the PR

Valleywag, among many others, has been critical of Ask.com’s “algorithm” marketing campaign. A typically scathing post references the product placement that Ask is getting in the new Lindsey Lohan movie:

Expect a surge in usage of the also-ran search engine, at least from coked-up drunk-driving slappers who model themselves on the troubled celebrity. I believe IAC’s site, which has struggled to rise from fifth place in the search wars, has finally found its target demographic.

If Don Dodge’s math is right, and each 1% of market share is worth $1b in market cap, being fifth doesn’t seem all that bad.

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