Using MizPee is as simple as surfing to mizpee.com via a mobile device browser. Users simply enter their location and MizPee delivers a list of nearby toilets, how far away the toilet is, a rating and whether it requires payment.
Obviously, this will be a local advertising play. My question is, how effective can advertising delivery via this site be? Let’s say you’re so desperate to find a bathroom that you need to turn to an online tool versus asking the nearest human, are you really going to spend time perusing the ad links presented alongside the results of your request?
File this as away as evidence that things are getting a bit ridiculous on the new venture creation front.