TechCruch reports on a service from Usphere that makes it easy for college applicants to apply to multiple schools using a common web form and one $65 fee.
Usphere advertises the service as an opportunity to apply and be accepted to schools “off the beaten path” that students may not have thought about before. They doesn’t openly publish the schools in its directory, but one can guess it consists of niche schools who need the extra applicants and that applicants might not know a lot about.
I wonder if the administrators of these schools have considered the full cost burden that this program will place on them. They may see Usphere as a great way to get “free” applicants but a program like this will have a real costs. Every application will need to be evaluated in some way regardless of how seriously the student is considering the school.
Since each additional school has a marginal cost of zero for the applicant, there is no incenetive for them to limit the number of schools they apply to. This situation will lead to high costs for the school and lower yield rates in terms of accepted applicants to matriculated students.