WSJ: How Allstate and Dstillery Avoid Fraudulent Ads on Exchanges

Mike Shields wrote a nice piece in the Wall Street Journal about how Dstillery helps protect Allstate from buying fraudulent ad impressions in the open exchanges.

I spoke to Mike about this article and was quoted a couple of times including:

“The thing about fraud, it’s all still the same,” he said. “What we identified a few years ago, it’s still out there. The best you can do is stay a half step behind the people who perpetrate it. You need to be constantly vigilant on it.”

I’m really proud of the work Dstillery does to protect clients from ad fraud and happy to see it recognized.